Lung cancer awareness month: New local campaign raises awareness of the symptoms

10 Nov 2025
Cancer
Lung cancer

The NHS South East London Cancer Alliance (SELCA) has launched its new campaign, “It Started With,” to raise awareness of the symptoms of lung cancer and encourage people experiencing potential symptoms to speak to their GP practice.

Lung cancer is the third most common cancer in the UK, and while everyone will experience symptoms differently, detecting the condition early means treatment can be more effective.

The campaign aims to help people recognise the common symptoms and take action early.

Know the Symptoms

The most common symptoms of lung cancer are:

  • having a new cough, a cough most of the time or a change in cough
  • getting out of breath doing the things you used to do without a problem
  • a hoarse voice
  • coughing up phlegm (sputum) with blood in it
  • having an ache or pain in the chest, back or shoulder
  • chest infections that keep coming back or a chest infection that doesn’t get better
  • losing your appetite
  • feeling tired all the time (fatigue)
  • losing weight without trying to

The campaign will be seen across South East London with advertising on Meta (Facebook & Instagram), bus shelters, and TfL underground stations.

Find out more information and listen to the real stories behind the campaign about the campaign on the SELCA website.