New: Guide to healthcare
NHS South East London is launching a new campaign to help people find their way to the care they need – whether it’s going to their local pharmacy, a minor eye conditions service or resting up at home. The aim is to raise awareness of the full range of options and to increase people’s knowledge and understanding of what route to take for a particular symptom or condition.
Unlike some other public messaging, this campaign takes a user-centred approach. It starts with the person’s problem and maps out a clear route to a solution.
At the heart of the campaign is an illustrated guide, co-produced with local communities. This January, the guide will be distributed directly to households and in public places, and in key community locations, including pharmacies and libraries. We also have a digital version of the guide on our website and are running a year-round digital campaign on Meta, Google Display Network and Google Search to reinforce the message.
This follows a successful pilot in Lewisham last year, with results showing that:
- the guide was well received and understood by our residents
- the guide has significant potential to positively influence how people navigate NHS services.
Keep a look out for the guide and share it with your friends, family and community.