The guide
The guide is a print only document. If you would like to order some copies (for free) please contact: communications@selondonics.nhs.uk.
A promotional image is available to help you promote the guide with you audiences.
This page has posters, videos, social media graphics and more to support local health campaigns.
Each campaign includes:
- suggested text you can copy and paste
- images and files you can download
- links for more information
Everything here is ready to use. You do not need permission to share it.
Guide to healthcare
In 2026 we are launching a new campaign to help people find their way to the care they need – whether it’s going to their local pharmacy, a minor eye conditions service or resting up at home. The aim is to raise awareness of the full range of options and to increase people’s knowledge and understanding of what route to take for a particular symptom or condition.
At the heart of the campaign is an illustrated guide, co-produced with local communities and with input and review from a range of healthcare professionals from across our system.
We also have a digital version of the guide on our website and are running a year-round digital campaign on Meta, Google Display Network and Google Search to reinforce the message.
Please do look out for the campaign, download our communications toolkit and the resources below to share across your channels.
Communications toolkit
Download the comms toolkit to find out more about the campaign and how you can support. The toolkit also includes suggested copy for bulletins and websites.
Pharmacy First
The aim of this campaign is to promote the offer from community pharmacy, where pharmacists can provide advice and prescription medicine (where needed) for:
- sinusitis (aged 12 years and over)
- sore throat (aged 5 years and over)
- earache (aged 1 to 17 years)
- infected insect bites (aged 1 year and over)
- impetigo (aged 1 year and over)
- shingles (aged 18 years and over)
- urinary tract infections (UTIs) (women aged 16 to 64 years)
Campaign messaging will focus on the symptoms experienced with these illnesses/conditions.
We will also promote the contraception service (contraceptive pill and emergency contraceptive pill) and blood pressure checks.
Communications toolkit
Download the comms toolkit to find out more about the campaign and how you can support. The toolkit also includes suggested copy to share with schools and children’s centres.
Why we get vaccinated
We’re supporting the Why we get vaccinated campaign across south east London to encourage people to have conversations around vaccinations. This multi-partner campaign seeks to build trust and land messages that resonate with London communities by being informative rather than instructive.
Please do look out for the campaign, download the resources and share across your channels.
Videos
Recommended for sharing on social media (depending on length), websites and WhatsApp groups.
You will be directed to the Vimeo page, where you can download and use each video.
Esther sharing why she thinks families should get vaccinated.
Southwark version (3.01 mins)
London version (3.01 mins)
Ovie sharing why she vaccinates her family.
Southwark version (2.14 mins)
London version (2.14 mins)
Dr Oghenebrume Wariri, Pediatrician GP, explaining why families should get vaccinated.
London version – 1:1 (36 seconds)
London version – 9:16 (36 seconds)
South East London residents sharing why they get vaccinated in different languages:
Habib (Tigrinya), Shahram (Persian), Shahram (Pashto), Shaima (Kurdish), Judith (Spanish – Latin American), Sara (Amharic), Tetiana (Ukrainian)
Social media graphics and suggested copy
Download resources in English, Ukrainian, Persian, Pashto, Amharic, Spanish (Latin American), and Tigrinya.
Suggested text:
[Add name] shares why [she/he] vaccinates [her/his] family. Got questions about vaccines? Speak to your local doctor or nurse or visit nhs.uk/vaccinations
OR
[Add name] shares why [she/he] recommends getting vaccinated. Got questions about vaccines? Speak to your local doctor or nurse or visit nhs.uk/vaccinations
More information
Hackney Council, one of the partners of this London wide campaign, are hosting the full range of resources on their webstore. All resources are free to download.
Autumn/winter vaccinations
For care homes:
For people with learning disabilities:
For people at risk:
- YouTube video of Clinical Nurse Specialist, Hannah, sharing why getting vaccinated against flu and COVID-19 is important for people with sickle cell disorder this winter.
Childhood immunisations
Childhood immunisations A5 leaflet available in:
English, Yoruba, Arabic, Spanish, Farsi, French, Nepali, Pashto, Polish, Portuguese, Romanian, Somali, Tamil, Tigrinya
Childhood immunisations timeline cards available in:
English, Arabic, Bengali, Farsi, French, Lithuanian, Nepalese, Pashto, Polish, Portuguese, Romanian, Russian, Spanish, Tigrinya, Ukrainian, Urdu, Vietnamese, Yoruba
